The Conversion System Your Content Engine Is Missing

"You have spent the last [X] years building your roofing company from nothing. You have trucks. You have crews. You have a reputation in your market. But your sales team still wings every pitch. They knock on doors without a system. Half your callbacks never happen. And the closers you trained leave to start their own company the second they get good."

"I know because I have worked with 337 roofing companies in 44 states and I hear the same thing from every single one."

"What I am about to show you is the system that fixes this. Not a course. Not a certification. A full operating system for your sales team."

1. Inconsistent sales performance. Some reps close 40%, others close 10%, and you have no idea why. There is no system, so results depend entirely on individual talent.

2. Training is YouTube and ride-alongs. You tell new hires to watch some videos and ride with your best closer for a week. Then you throw them in the field and hope for the best.

3. High turnover. The good ones leave. The bad ones stay. You spend months training someone and they walk out the door with your customers and your playbook.

4. No marketing system. You grow through referrals and storm season. When the phone stops ringing, you panic. When it starts ringing, you scramble to hire.

5. Agencies burned you. You paid someone $3,000/month for "leads" and got garbage. Now you do everything yourself because at least you know it will get done.

"You have probably tried a few things already. Maybe you hired a sales trainer for a weekend workshop. Maybe you bought a course. Maybe you sent your team to a conference. And for about two weeks, things got better. Then everyone went back to what they were doing before."

"The problem is not information. You have more free roofing sales training available to you than any generation in history. I know because I made most of it."

"The problem is implementation. There is no system that takes the information and turns it into a daily, repeatable process your team follows whether you are watching or not."

"That is what RSRA is."

1. Start-to-finish sales training system. "When a new rep joins your company, they do not shadow someone for a week and hope. They go through a system. Every step. Every script. Every objection."

2. 280+ done-for-you templates. "You do not sit down and write a door hanger. You pick one from the library, add your logo, and your rep is knocking doors tomorrow."

3. Live training every week. "Every week your team gets live training with people who are doing this at the highest level. Not recorded courses from 2019. Live. This week. 4+ sales sessions, 2+ product/claims, 2+ marketing."

4. Community of 337 companies. "You are not figuring this out alone. You are in a room with 337 other owners who are solving the same problems you are. Right now."

5. RSRA accreditation. "Owens Corning official partner. TAMKO partnership. When a homeowner Googles your company and sees the RSRA badge, they know you passed the bar."

Member Story 1: Where they were before RSRA. What changed. Specific numbers (revenue increase, close rate improvement, team retention).

Member Story 2: Different company size, different market, same result.

Member Story 3: A skeptic who almost did not join. What convinced them. Where they are now.

Also reference: 337 companies in 44 states. Owens Corning official partnership. TAMKO partnership (January 2026). 652 podcast episodes. Bestselling book.

"$12,997 is a lot of money." "It is. And if one rep closes one extra deal per month because of the training system, you made that back in the first 30 days. The average roofing job is $8,000-$15,000. One deal. One rep. One month."

"I do not have time for more training." "Your team does the training. You get the results. The system runs without you sitting in every session. You get the owner-only roundtables once a month. 60 minutes. That is your only time commitment."

"I have tried training before and it did not stick." "Because it was a one-time event. RSRA is not a workshop. It is an ongoing system with live sessions every week, a community holding each other accountable, and templates that remove the excuse of 'I do not know how.'"

"My team is too small / too new / too experienced." "We have companies with 3 reps and companies with 30. The training scales. The templates scale. The community does not care how big you are."

"RSRA membership is $12,997/year. That includes up to 5 team members. Full access to every training, every template, every live session, the mobile app, the member directory, and the annual event."

"We limit how many new companies we onboard each month because the community quality matters more than the size. If you are watching this, there is a spot available right now. There may not be next month."

"Click the button below to apply. If you are a fit, we will get you set up this week."

"Click the button. Fill out the application. If RSRA is right for your company, we will be in touch within 24 hours. If it is not a fit, I will tell you that too."

"You built your company to this point on grit and hustle. RSRA is how you turn grit into a system."

"The Sales System 337 Roofing Companies Use to Close More Deals, Keep Their Best Reps, and Stop Winging It"

"Watch the 25-minute breakdown. Then decide."

"Your sales team is training themselves on YouTube right now. Here is why that is costing you money."

"Every roofing company owner I talk to says the same thing. 'My guys watch videos. They go to a training once a year. And some of them still cannot close.'

The problem is not information. There are thousands of free roofing sales videos out there. I made hundreds of them myself.

The problem is there is no system. No structure. No progression from 'just hired' to 'top closer.' Your reps pick and choose what to watch, skip the hard stuff, and wing the rest.

337 roofing companies in 44 states fixed this by replacing random YouTube learning with a start-to-finish sales system their entire team follows. Same scripts. Same objection handling. Same process at every door."

"If you want to see how the system works, click below. Free training center. No credit card. No pitch."

"337 roofing companies in 44 states are using the same sales system. Is your competitor one of them?"

"Here is what keeps happening.

An owner joins. Their reps start closing at a higher rate. They stop losing their best people to competitors. Their marketing starts working because they finally have a funnel that converts.

Six months later, their competitor in the same market joins. Now they are both in the room. Sharing what works. Running the same playbook.

The owners who are not in the room do not even know it exists. They are still cold-calling, still running Facebook ads to a website that was built in 2018, still hoping their next hire is 'the one.'

There are 337 companies in 44 states right now. And we only add a handful each month."

"Want to see what is inside? Click below. Free access to the training center."

"Your best closer just put in their notice. Here is how to make sure that never ruins your business again."

"Every roofing company owner has this story. You spend months training a rep. They finally start closing. They build relationships with your customers. They learn your market.

Then they leave. They start their own company. They take your customers. They take your scripts. And you start from zero with the next hire.

It happens because your sales process lives inside people, not inside a system. When the person leaves, the process leaves with them.

337 roofing companies fixed this. They built a system that does not depend on any one person. New rep shows up on Monday, they are in the field by Wednesday with a proven process. Not because they are talented. Because the system is.

Done-for-you scripts. Objection handling for every situation. Step-by-step training from first knock to signed contract. And 280+ templates so nobody has to figure anything out from scratch."

"See the full system. Click below."